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MAGNETRON

One key part of our project is getting to know the oft-discussed “one percenters,” since they will be a large part of our target audience.  Not only do we need to know who they are, but we also need to know what challenges they face, so that we can design an appropriate solution. Talking to people directly through interviews is one of the best ways to get this information.  However, it unfortunately isn’t practical to personally talk to every single potential one percenter in Amsterdam.  Therefore, we needed to do something that could more easily reach a greater number of people. Continue reading “MAGNETRON”

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Falling in love with the problem

Now we have designed and presented our team identity, it is time to start making something! This week is all about getting familiar with SCREAM. This is a design method developed by MediaLab itself and contains the best of agile sprints, SCRUM combined with fostered creativity. Also, if we would like we can also scream it out, but that aside. SCREAM basically leans on three stadia: research translating to creation and the other. SCREAM works with different sprints, wherein you will work towards a goal … ? Continue reading “Falling in love with the problem”